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- Autorius: Jim Signorelli
- Leidėjas: LIGHTNING SOURCE INC
- Metai: 2017
- Puslapiai: 254
- ISBN-10: 0692926372
- ISBN-13: 9780692926376
- Formatas: 15.5 x 22.7 x 1.7 cm, minkšti viršeliai
- Kalba: Anglų
StoryBranding 2.0: Creating Stand-Out Brands Through The Power of Story (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
StoryBranding 2.0 is no ordinary "how-to" branding book.
In this award-winning, internationally celebrated book, you will learn how to transform your brand into a story - a story that fully embraces the single reason for your brand’s existence, and one that will spawn raving fans.
By adopting the principles best-selling authors use to create captivating stories, you will gain insights that other "how-to" branding books ignore. Using the step-by-step 6C’s StoryBranding Process, your brand will turn into a story as you trade your short-term old school "unique selling proposition" for something that will create an inexorable emotional bond with customers.
Drawing on the principles of story character development, you will be given a set of easy-to-use tools for developing a groundbreaking brand identity that will turn skeptics into buyers.
Additionally, this second printing of StoryBranding will provide you a system that will uncover hidden obstacles that often cause company failures.
After completing each step in the 6C’s Process, you will have completed a StoryBrief, a one-page blueprint that succinctly identifies your brand’s purpose. Once in place, your brand will become symbolic of a movement driven by a universal value, a value that will resonate with both prospects and employees. You’ll learn all this in an easy-to-read, entertaining format that is full of useful examples. Each chapter is summarized for easy reference.
- Autorius: Jim Signorelli
- Leidėjas: LIGHTNING SOURCE INC
- Metai: 2017
- Puslapiai: 254
- ISBN-10: 0692926372
- ISBN-13: 9780692926376
- Formatas: 15.5 x 22.7 x 1.7 cm, minkšti viršeliai
- Kalba: Anglų
StoryBranding 2.0 is no ordinary "how-to" branding book.
In this award-winning, internationally celebrated book, you will learn how to transform your brand into a story - a story that fully embraces the single reason for your brand’s existence, and one that will spawn raving fans.
By adopting the principles best-selling authors use to create captivating stories, you will gain insights that other "how-to" branding books ignore. Using the step-by-step 6C’s StoryBranding Process, your brand will turn into a story as you trade your short-term old school "unique selling proposition" for something that will create an inexorable emotional bond with customers.
Drawing on the principles of story character development, you will be given a set of easy-to-use tools for developing a groundbreaking brand identity that will turn skeptics into buyers.
Additionally, this second printing of StoryBranding will provide you a system that will uncover hidden obstacles that often cause company failures.
After completing each step in the 6C’s Process, you will have completed a StoryBrief, a one-page blueprint that succinctly identifies your brand’s purpose. Once in place, your brand will become symbolic of a movement driven by a universal value, a value that will resonate with both prospects and employees. You’ll learn all this in an easy-to-read, entertaining format that is full of useful examples. Each chapter is summarized for easy reference.
Atsiliepimai